April 2009 meeting: “The Role of Integrated Marketing in Film & Video Production”
Posted on 13. Apr, 2009 by admin in Meetings
Our next meeting will be on WEDNESDAY APRIL 15, at UH Manoa, Krauss Hall, Room 012. Because we are expecting a larger than normal crowd for this meeting, PLEASE RSVP IF YOU PLAN TO ATTEND!
Special Presentation:”The Role of Integrated Marketing in Film & Video Production”
Guest-presenter: Dennis Mahaffay, Vice President of Broadcast, Laird Christianson Advertising / Anthology Marketing Group
Last week, on April 4, 2009, the 2009 Annual Pele Awards ceremony took place at the Hilton Hawaii Village. One award winner for TV commercials was a spot produced for American Savings Bank titled “Kinda Free Checking“, created for the client by Laird Christianson Advertising under the direction of our presenter, Dennis Mahaffay. This commercial was edited and finished with Final Cut Studio. Dennis will present for the group a detailed analysis of the creation of that spot and show us the finished commercial. But more than that, he will talk about how modern agencies must address numerous communication portals in the rapidly changing and diversifying array of media platforms in today’s and tomorrow’s world.
The Integrated Marketing Agency is a prominent force in our community. Understanding the role of the agency and what they do for their clients and for us can improve our opportunities and teach us much about the creative process as people who are passionate about creative story-telling. In this presentation, Dennis will give you a deeper insight into that segment of the creative community, as well as provide you an inside look into the process of creating a high-profile television commercial.
TOPICS TO INCLUDE:
Q & A session to follow
ABOUT DENNIS MAHAFFAY:
From his introduction into television as an intern at PBS Hawaii in Honolulu, Dennis Mahaffay’s career has spanned every facet of television and commercial production. Beginning with TV station commercials and expanding into television programming, Dennis has won numerous local and national commercial and programming awards during his career. Awards include local Peles and regional AICP awards for commercial production as well as honors from the New York Film and Television Awards and Emmy awards. In 1990, Dennis was honored as Hawaii’s “Advertising Man of the Year” by the Hawaii Advertising Federation.
In 2006, Dennis joined Hawaii’s largest advertising agency, Laird Christianson Advertising as Vice President of Production. In 2007, LCA merged with StarrSeigle Communications and became Anthology Marketing Group, Hawaii’s largest integrated media company.
DATE:
The April meeting of our group will take place on the 3rd Wednesday of the month.
WEDNESDAY, April 15, 6:30 PM – 9 PM
LOCATION:
University of Hawaii, Manoa
Krauss Hall,
Yukiyoshi Room
PARKING: $3, and because it is in the evening,
PARK IN ANY PARKING AREAS ON CAMPUS
View a map at this link:
Krauss Hall, Yukiyoshi Room
PLEASE RSVP IF YOU PLAN TO ATTEND!
Because we have limited seating at our meetings, we need to know in advance how many people will be attending. Please e-mail RSVP’s to steve@digitaledgehawaii.com
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